Metis by Eikira
Someone else writes for your business now.None of it sounds like you.
A freelancer’s captions.A new hire’s emails.An agency deck that’s sure about customers you’ve never had.Metis writes down who you are, in your words, so everyone starts from the same place.
What Metis is
One
The Foundation Builder
A guided conversation of 30 to 60 minutes on what you've actually done: the customer who made you glad you do this, the work you'd turn down, what you've heard more than once.
It saves as you go. Not open yet? Where a question needs customers you don’t have yet, say so and it moves on.
Two
Eiki
She opens already knowing what you stand for, and works from it whenever you need her: drafting, checking, remembering, keeping the foundation current.
Not a blank chat box you re-explain your business to. Your foundation, what you’ve asked her to hold onto, and your dates carry into every new conversation.
Three
The Site Scanner
Will read your live site and check it against your foundation, feeding straight back to Eiki, so when your site stops sounding like you, it comes up in conversation rather than in a report you have to go and read.
Coming later
Built on your own words
It holds you to your own words.
Two things you said that can't both be true get named together. Not as a mistake. As something to settle.
It knows your business.
You explain it once. Every draft, check and answer after that starts from your foundation.
She can say why copy is off.
Paste in anything. She points at the line and the rule it breaks.
Not Profit First
Going after clients because they have money is the thing you set out not to copy. The service is built on principle and values while supporting small businesses.
From your words
“I didnt want us to be profit first and just go after clients if they gave us money. It isnt worth it sometimes” (on how it started)
“I wanted to provide a services that works on principle and values while supporting small businesses” (on how it started)
Money on the table isn't the argument — sometimes it isn't worth it.
Deeper Insight
Our reading of how your answers connect — not something you said.
The customer you describe and the customer you turn away are sorted by the same thing, and it isn't budget. The ones who fit see potential and market positioning — the same two words you used for the moment this stopped being an idea and became something you were going to do. The ones who don't fit are immediately pessimistic or highly skeptical about AI. So the qualifying trait on the buyer's side is the same trait that started the business on yours, which means the filter runs on belief in the thing rather than on need for it.
Connects: Our Mission + Who We Serve + Who We're Not For
Where this came from
“When we saw the potential and the market positioning then it seemed like a evident thing to do” (on how it started)
“People who understood it saw the potential of what could be with this business, what could come in the future and the positioning in the market” (on your customers)
“When they are immediately pessimistic or highly skeptical about AI” (on your customers)
From a real foundation
Two blocks from a foundation Metis generated from Eikira’s own interview, unedited.
Eiki, day to day
Writes
Social posts, emails, newsletters, print, site copy. A version for each platform, counted to its limit. Several options when you ask.
Checks
Your drafts against your voice and your values, whoever wrote them. Your graphics against the rules you’ve written down, and when nothing’s on file, she says so instead of guessing.
Looks things up
What something costs, when a season peaks, how others handle deposits. Industry facts only. Anything about your own business comes from your foundation.
Keeps track
Ask her to hold onto something and she keeps track of it. Ask what’s outstanding and you get the list. A short note each day of anything you said that your foundation doesn’t, and what she’s holding.
Deadlines
Mention a launch or a newsletter and she asks what it needs to cover. Open Metis near the date and she reminds you and offers to draft it.
Keeps the foundation current
When your words stop matching your foundation, she shows you where and proposes the change. Nothing changes until you press Use my version.
Tells you once
If a plan cuts against what you said, she says so plainly, once. Then it’s yours.
Works from your edits
Change a draft yourself and press Save. She works from your version after that.
What it looks like
Mid-conversation
Sample: invented business, the Foundation Builder’s real questions.
Looking at this against your foundation, a few things are pulling against how you actually talk.
"Premium custom millwork solutions" — this is the shorthand your voice rule specifically rules out. Your own line is "I tell them what it's made of before I tell them what it costs," and the example on file is "White oak, eight quarter, finished with hardwax oil," not "premium sustainably sourced hardwood, expertly crafted." This banner is the exact thing that rule was written against — it names nothing real about the work.
"Flat-rate transparent pricing" — this contradicts a value, not just a tone. Your foundation states "Said Before Started": every quote is per job, after seeing the work, specifically because "a fixed price list would mean pricing a job nobody has looked at." A banner promising flat-rate pricing is telling website visitors something that isn't how you price. That's the one I'd fix before anything else — it's a claim people will hold you to.
"Starting at $1,850" — related problem. If nothing is priced before you've seen the job, a headline number invites someone to expect their job costs that, which may have nothing to do with what you'd actually quote them.
The consultation line is fine — that's consistent with quoting per job.
I'd want to see the real material and the real process in place of the premium-solutions language, and either drop the pricing claim or reframe it around the process itself (something like: no work starts until you've seen the number, in writing). Want me to draft an alternative that stays inside what your foundation actually says?
Checking a draft
Say a freelancer sent you this banner. She quotes your own rule back at it, then asks before rewriting a word.
Sample: invented business, real Eiki output.
Good to hear — and worth changing, since it's been steady for four months, not a one-off month.
A change · Where We're Going
Now
Two commissions a month, and a workshop that stays this size.
As you put it
Three commissions a month, and a workshop that stays this size.
“For about four months now it's been three commissions a month, every month, not a one-off, and the workshop's still the same size”
That's ready to press whenever it looks right.
Proposing a change
When your words move on, she puts your current line beside the new one: Use my version, or leave it.
Sample: invented business, real Eiki output.
I don't have a community vs. price angle sitting in your foundation to check this against — there's no prior draft or campaign on the table here that I can see, and nothing you've told me points to a specific piece this is for.
A couple of things worth naming before picking a lane, though:
Your foundation doesn't really have a price angle to lead with in the first place. What's on file about pricing is a value, not a pitch: "The number is agreed out loud before any timber is cut," meaning "Nobody finds out what it costs afterwards." That's a promise about process and honesty, not a claim about being cheap or offering a deal — so lead with price would mean leading with transparency, not with a number or a discount. If what you had in mind was closer to we're affordable or here's an offer, that's a different message than what's actually documented, and worth flagging before it goes out.
Community isn't in the foundation at all as a stated angle — nothing in Who We Serve, What We Stand For, or Where We're Going uses that word or anything close to it. What is there is closer to specificity and patience: "People furnishing one room properly, not a whole house quickly."
So neither of these is really a documented angle waiting to be chosen — one of them (price) maps loosely onto something real if reframed as honesty-about-cost rather than cheapness, and the other (community) isn't supported by anything on file yet.
What's this actually for — a post, an email, something with a deadline? If you tell me the piece, I can tell you which of your real angles (the pricing honesty, or the wait rather than settle positioning) actually fits it, rather than picking between two options that don't quite match what's documented.
When something isn’t on file
Asked to choose an angle your foundation doesn’t hold, she says what’s on file and what isn’t, then asks what the piece is for.
Sample: invented business, real Eiki output.
What it won’t do
She does the work. You keep the judgment. Everything she knows about your business came from you, and every call about it goes back to you.
- No action plan.Your foundation names what your own answers commit you to; the next steps are yours.
- No score.No brand health rating, no number out of ten.
- No publishing.Drafts are yours to post.
- No deciding for you.Which way you go stays yours.
- No design.No logo, no colors, no type. That’s a designer’s work.
Why not just use a general AI assistant?
What you get
General AI assistants: Usually replies in a chat.
Metis: A document you can hand anyone.A brand foundation document and a designed PDF, built from your answers.
Starting point
General AI assistants: Usually a blank box. You have to know what to ask.
Metis: It asks the questions.A guided interview built to draw out what makes your business yours.
Your words
General AI assistants: Can blend your words with its own, and may present a paraphrase as a quote.
Metis: Quotes you word for word.In our test foundations, 602 of 602 quotes matched the owner’s exact words.*
Missing facts
General AI assistants: Can fill gaps with plausible guesses.
Metis: Marks gaps, and reminds you to check.A missing date, price or link usually becomes a placeholder like [DATE], and every draft carries a reminder to check anything it didn’t get from you. A thin answer in your foundation is marked “Worth revisiting.”
Invented claims
General AI assistants: Writes whatever you ask for.
Metis: Won’t invent prices or customer quotes.Asked to, Eiki refused 12 of 12 times.*
When your business changes
General AI assistants: Usually, you update your instructions yourself.
Metis: It notices when you’ve changed.When your words stop matching your foundation, Eiki shows you where and proposes the change. Nothing changes until you accept.
Taste
General AI assistants: Will often tell you whether it looks good.
Metis: Your rules, not its taste.Checks work against your written rules, and won’t judge whether it looks good.
Speed
General AI assistants: Fast replies, but you usually explain your business again, or write and maintain your own instructions.
Metis: Up to an hour, once. Seconds after that.Every reply after the interview starts from your foundation. Replies that look something up take longer.
* In our tests on sample businesses.
A foundation to keep. Eiki by the month.
Metis is invite-only for now. An invite gives you 7 days free, and nothing is charged. Paid plans open soon, at these prices. Invited before October 5? Your foundation stays free for good.
Foundation
$149.99one-time
- The guided interview, 30 to 60 minutes
- Your brand foundation document
- The designed PDF
Yours for good, PDF included.
Eiki
$29.99a month
- Writes posts, emails and site copy, a version for each platform
- Checks your drafts against your voice and your values
- Looks up industry facts when you ask
- Holds onto what you set aside, and brings up a deadline when you open Metis near it
- Proposes changes to your foundation when your words move on
After your first month, cancel Eiki anytime. Your foundation and PDF are yours to keep.
When paid plans open, you start with both together: the foundation and your first month of Eiki. After that, Eiki is $29.99 a month.
Hiring a designer or strategist later? Hand them your foundation. They start from your words, not from scratch.
On the way
Bring what you have
Upload your existing brand guidelines during the interview.
Coming later
Eiki, out loud
Hear Eiki’s replies read aloud.
Coming later
Reminders by email
Eiki emails you when something you set aside is due.
Coming later
I used Eiki to develop a concept for District Social Club’s October Networking Social, and it came up with the name “Good Company.” We ran with it, and the response was strong: we drew significant vendor interest, and our partners now see it becoming a recurring series. Metis and Eiki helped us sharpen our marketing and move on an idea quickly. For any new or recently established business, this tool can be a real game changer when used well. I highly recommend it.
Julian Patton
Founding tester
Founder, District Social Club, Washington, D.C.
Event: Good Company, District Social Club October Networking Social
Request an invite, or ask a question
About 30 to 60 minutes of talking about your own business. Then it’s in writing.
Metis is invite-only for now. Ask for an invite and we’ll email you when it’s ready, or send us a question and we’ll reply.