Metis by Eikira
A brand foundation for businesses that already have a history to draw on.
This is a 30–45 minute AI-guided conversation with Eiki that produces a written document — what you stand for, who you serve, how you sound, and where you’re going — built from your own words.
If you haven’t started yet, there won’t be much for it to work with.
What Metis is
One
The Foundation Builder
A guided conversation, thirty to forty-five minutes, answered in your own words — then another five to eight while your foundation is written. Eiki asks, listens to what you actually said, and decides what to ask next from it.
- Twenty-five questions across five phases: what the business does, where it came from, who its customers are, who it’s not for, and where it’s going.
- It follows up when there’s more worth drawing out, and moves on when there isn’t.
- If a question doesn’t fit how your business works, say so and it moves past it rather than making you answer anyway.
- Anything you’d rather not answer, just say pass.
- It saves as you go, so you can leave and pick up where you left off.
Two
Eiki
The partner that already has your foundation. Not a chat box you re-explain your business to — it opens knowing what you stand for, and answers from the document.
- Answers straight from your foundation: the answer first, then the line it came from underneath.
- Drafts copy in your voice — social posts, email, print, white papers, site copy — and names the voice rule it’s applying.
- Takes copy you already wrote, reworks it in your voice, and points at the line that’s off.
- Anything it drafts comes out in a block you can lift straight out, exactly as it should be published.
Three
The Site Scanner
Will read your live site and check it against your foundation, feeding straight back to Eiki — so drift shows up in conversation rather than in a report you have to go and read.
- Will track four things — voice, message, audience, positioning — with direction of travel, not a grade.
- When the site and the document disagree, it won’t decide which is wrong. It will show you where they split, and ask whether the business changed or the site drifted.
Coming soon
What it does
The Foundation Builder
- Seven sections. What you do, why you exist, what you stand for, who you serve, who you’re not for, how you sound, and where you’re going. Yours to download.
- Quotes you. Every claim carries the line you said it in.
- Says when it doesn’t know. Where the evidence was thin, it says so instead of filling the gap.
- Names contradictions. Where two things you said can’t both be true, it shows you both and what’s at stake.
- Separates your words from its reading. What it infers is labeled as ours, never blended into what you said.
Eiki
- Drafts in your voice. Posts, emails, pages, white papers — written from your voice section, naming the rule it applied, in a block you can lift straight out.
- Flags a draft that contradicts you. If copy cuts against a rule your own foundation states, it says so and quotes the rule. The call stays yours.
What it doesn’t do
- Hand you an action plan. It names what your own answers commit you to, not a list of tasks.
- Score you. No brand health rating. You’ll get what’s true about your business, not a number for it.
- Publish anything. It drafts; posting stays yours.
- Decide for you. You’ll get the reasoning, the sources and the tradeoffs — never a recommendation you didn’t ask for.
- Design anything. No logo, no colors, no type. Eiki finds where the visual side is missing and says so — filling it is the Studio’s work.
- Remember what you said last visit. It always has your foundation — the conversation history doesn’t carry over.
What it looks like
The Foundation Builder
Two blocks from Eikira’s own foundation, generated by Metis, unedited
Human Decides, AI Assists
The model can produce material; a person decides what to do with it. “Good enough” output doesn’t get pushed out under the studio’s name, which is the thing being refused when a client wants the fast version.
From your words
“It takes more than putting your thoughts into an AI model, it takes decisions made by an actual human who knows what to do with that information” (on what you do)
“Accepting AI slop as what we will push out because its good enough. Or not questioning structures just to get the work done” (on who it isn't for)
Refusing AI slop is what turns three days of work into a real cost you have to charge for, instead of an hour you could have hidden.
Our read
Outsourced production and human-led output are the same promise made twice. You told clients the work is human led and ai assisted with full control at all times, and you told me you’re okay with handing off production because you get to see it before it goes out.
Your review step becomes the only thing standing behind the human-led claim, so it has to be a named stage with time budgeted for it — not a glance at the end of a rush job.
Reasoned from
“we are human led and ai assisted” (on what you do)
“I get to see it before it goes out to customers” (on where it's going)
Eiki, during the intake
Sample — invented business, real Eiki output
- Eiki
What’s hard about what you do that people don’t see from the outside?
- You
Reading what someone actually wants when what they’ve handed you is a photo off the internet. The photo is never the point; the point is usually the room.
- Eiki
The photo’s just a stand-in for something they haven’t put into words yet — the room’s the real brief.
You’ve told me what you do. What are people actually paying you for?
- You
A piece that fits their life rather than a catalog. They’re paying for the thirty years, not the table.
- Eiki
The thirty years, not the table — that’s what they’re buying before they’ve even seen the piece.
Now — how did this thing actually get started?
- You
I was building shopfits for a contractor. Good money, and I never once met anyone who used the thing afterward.
- Eiki
Never meeting the person who’d actually use it stuck with you enough to bring up now.
What moved it from an idea to something you were actually going to do?
- You
pass
- Eiki
No problem — we’ll leave that one.
What did you want to do differently from what you’d seen elsewhere?